St. Marys welcomes visitors with new directional signage

The Town of St. Marys is making it easier to find local amenities with the installation of 70 new directional signs. It’s all part of the municipality’s Signage and Wayfinding Strategy, a multi-year project led by its Tourism and Economic Development department.  

The strategy was developed by a consultant in 2017 following a public engagement campaign. Feedback from residents, visitors and municipal staff was used to identify several key destinations in town, like the St. Marys Quarry, Pyramid Recreation Centre, and the Canadian Baseball Hall of Fame and Museum, among many others.

Those amenities were then ranked and plotted on large signs with consistent colours, fonts and styles, which will make them easy to spot around town. The signs will be installed in strategic locations throughout St. Marys this summer to help orient residents and visitors.

“This town has so much to offer,” says Tourism and Economic Development Manager, Kelly Deeks-Johnson. “By highlighting all there is to do in St. Marys, these signs will encourage visitors to extend their stay or return at a later date.”

“The signs will also remind residents to explore the amenities in their own backyard,” she continues. “All of this will benefit our local businesses, who already do an excellent job of welcoming visitors and serving our residents.”

The directional signs will be complimented by new informational trail signs, a new electronic sign at the Pyramid Recreation Centre, and a new visitors’ sign featuring an updated map of the Town, which can be found in the Opera House parking lot just off Queen St. E before the Victoria Bridge.

This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and Regional Tourism Organization 4 Inc. (RTO4).

Questions about the new signs can be directed to Kelly Deeks-Johnson at 519-284-2340, ext. 272 or kdeeks@town.stmarys.on.ca. 

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For media inquiries:
Stacey Frayne, Marketing and Communications Specialist
519-284-2340, ext. 218 | sfrayne@town.stmarys.on.ca